Copywriting.
Technical writing.
Content design.

I can help.

Put your reader first

Great writing starts with your reader. If you put them first, you’ll create clear and engaging communications that really work.

Whether you need copywriting, technical writing or content design, I can help. Together we’ll find the right  words, ideas and structures for your readers.

What I do

Copywriting

Great business writing talks directly to your reader. I’ll help you find the right words to answer the important questions and build a relationship.

Copywriting includes:

  • Web copy
  • Blog and news content
  • Email newsletters
  • Customer communications

Technical writing

Sometimes readers need your help to understand a complex subject. I can make it feel simple by finding the right content and structure.

Technical writing includes:

  • In-depth guides
  • Whitepapers
  • Online help content
  • Support documentation

Content design

Users love content that meets their needs and which is clear, accessible and easy-to-follow. I’ll use a clear design process to find the best fit for your users.

Content design includes:

  • Research
  • User analysis
  • Writing
  • Review
GET IN TOUCH

Clients and projects

I’ve worked with household-name brands like Aviva, Reed, Aldermore, Deloitte Digital, Saga, Legal & General, Openreach and plenty more.

I’ve worked on everything from fast-turnaround social posts to multi-month rewrite projects where I’ve managed a team of writers.

Testimonials

Thomas Heath

Pete is one of the few copywriters I can absolutely depend on to get it right. Pete is the full package – masterful copywriter, tone of voice specialist, usability expert, facilitator and presenter.

– Thomas Heath, The Art of Explaining

Ben Afia

Not only is Pete one of the clearest thinkers alive, and one of the most talented writers. He’s also a joy to work with – deeply interested, responsive, disciplined, diligent and fun.

– Ben Afia, benafia.com

About Pete

I’m a freelance copywriter and content designer. I started writing professionally in 2006 and since then I’ve written for plenty of household-name brands – Morrisons, LV=, RIBA and plenty more.

I’ve always started each piece of work with three questions: who’s your reader? What’s the outcome you want to happen after they’ve read it? And what’s the right content to achieve that?

They’re simple questions but you can’t create great communications without the answers. I’ve taught this approach for years in writer training and tone of voice workshops. I also use it as the foundation for more technical projects and to inform my approach to content design.

Pete Cornes

Get in touch

DROP ME A LINE
+44 (0) 7989 345 595
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